Our extensive network of suppliers will deliver a consistent, co-ordinated approach to your print requirements. We are focused on improving efficiency and delivering results and will assign a Print Project Manager to manage every stage of the process.
There is much more to Print management than just buying print. By understanding our client’s needs; we can help plan a campaign ensuring the most cost effective print format is chosen by Optimising pagination and Gain more stand-out by maximising impact while still achieving your goals.
Print Project Managementt
Planning and managing campaigns can become a “Tug of war” at times between each supplier. This is where our Project Management Team can step in, translate the campaign into one language which all can understand, utilising their full capabilities ensuring one schedule for all with plenty of contingency.
Our experienced Project Managers have been consolidating campaigns for years and know how to maximize productivity and ensure we deliver your message on time, on budget. You will feel the benefit of having print incorporated alongside all other elements of your campaign and be able to plan accordingly fully aware how the slightest change could affect production.
The driving force and key of any printed marketing campaign lies within the data available. This can be based on postal sector for Door Drop Campaigns or individual for direct Mail. We will help identify the best source of data by ensuring all necessary variables have been investigated to ensure a highly targeted marketing campaign to maximise ROI.
Print Marketing Top Tips…
"Don’t go round the houses…”
The most important element of any campaign is not
the artwork, offer or even the print format… it’s the
data. Although the offer and artwork can be
a great catalyst to a successful campaign - A piece
of printed marketing with a great offer and an
engaging creative simply won't work if it's
sent to the wrong people.
""A good piece of marketing willsell the offer not the product...””
The message will need to be clear and prominent so keep
this in mind when creating artwork.
"Appeal to the senses...all five of them!”
Direct Mail can catch attention using sight, hearing, touch,
smell and even taste!
"Do not underestimate the power of a letter. The letter,
not the outer, brochure or even reply form is the most
important part of any DM pack. Letters create the
illusion of personal communication; we are trained to
identify letters as ‘real mail’ and brochures as
‘advertising’. Utilise digital print to create highly
personalised letters for each recipient."